Is your business mobile marketing ready?
Marketing StrategyYour alarm clock goes off and you lean over to hit the snooze button. These days, of course, your alarm clock is your mobile phone. So as you grab your...
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Direct Mail Sales Letter Samples That Work
Marketing StrategyDirect mail sales letters are an effective way to connect with your target audience. In this blog, we will explore what they are, how they work, and the essential elements...
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Help YouTube to Help You
VideoThis is the third part in a series of blog posts about the value of using YouTube to advertise your business. The first part focused on why you should give...
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Wait, you don’t have a mobile website?
Web DevelopmentWAP enabled mobile phones were first introduced to the European market in 1999, and in the last 14 years mobile technology has come a long way. There are now more...
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Feel like you’re wasting your time on social media?
Digital MarketingSocial media has exploded, but is it worth your while? So many platforms, so little time. How on earth are you going to keep up with all the different social...
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Why develop your email campaigns for mobile?
Digital MarketingThe display of emails on a desktop computer differs greatly from emails that are viewed on a mobile device. Why is this? Well, this is due to screen size. Mobile...
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The Fit show is over don’t lose your marketing momentum
Marketing StrategyI think it’s safe to say that the majority of the window, door and conservatory industry are in agreement that the FIT Show was a complete success. If there was...
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Are the right people watching your videos?
VideoThis is the second part in a series of blog posts about the value of using YouTube to advertise your business. See the first part on why you should give...
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Power your marketing at the FIT Show with Andrew Scott
Purplex News[caption id="attachment_107" align="alignright" width="211"] Andrew Scott MD of Purplex Marketing[/caption] Andrew Scott, managing director of Purplex, the window industry marketing consultants, has been confirmed as a key note speaker at...
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Are your bananas ripe enough?
Lead GenerationChances are your current marketing plans focus on two important areas – relationships with existing customers and lead generation for new business. Yet there is a ‘space’ between lead and...
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Essential PR tips for your business
PRIn the first of a two part post Sam Cross, PR Manager at Purplex, shares his top PR tips to help you get better results. Establishing your goals Before you...
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Avoid the hashtag ‘sins’ that can be damaging to your business
Digital MarketingIf you are part of the ever expanding social media platform that is Twitter, it is an almost certainty that you will have come across the hashtag (stylised as #)....
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