More Bang For Your Buck? 5 Big Industry Trends On Google Ads PPC

More Bang For Your Buck? 5 Big Industry Trends On Google Ads PPC

Digital MarketingPurplex News

COVID-19 has presented many challenges to companies all across the home improvement industry, particularly where their marketing strategies are concerned. Do you continue as normal, reduce budgets and activity or...

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Why your website and its performance is critical to your survival in times of natural crisis

Why your website and its performance is critical to your survival in times of natural crisis

Purplex NewsWeb Development

As a business owner, you’re responsible not only for the day to day management of your operations, but also the health and wellbeing of your staff and ultimately that of...

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Our top 3 Google organic trends in home improvements during Covid-19

Our top 3 Google organic trends in home improvements during Covid-19

Digital MarketingMarketing Strategy

In the last few weeks, we've seen DIY websites set up digital queues to cope with surges of traffic, media streaming providers reduce output quality to limit the strain on...

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Survive and thrive during a crisis

Survive and thrive during a crisis

Purplex News

The coronavirus crisis is providing a huge challenge for every single industry and businesses have faced an incredibly tough last three-four weeks. But now is not the time to scale...

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Marketing consultant Andrew Scott to host glazing industry webinar

Marketing consultant Andrew Scott to host glazing industry webinar

Purplex News

Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, has announced a webinar to guide business owners and marketing teams during this time of uncertainty. It will...

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Popular glazing search terms dip to Xmas period levels but are showing signs of recovery

Popular glazing search terms dip to Xmas period levels but are showing signs of recovery

Digital MarketingPurplex News

There is no question that the UK Glazing and Home Improvement sector, as with many markets, has seen a decline during March. With many companies electing to close showrooms and...

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Handling a crisis: Is it Fight or Flight?

Handling a crisis: Is it Fight or Flight?

Purplex News

As Britain faces a national crisis with the Coronavirus, organisations are taking urgent action to adapt their business operations. The decisions made by directors and business owners over the coming...

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How will the push for net zero affect fenestration?

How will the push for net zero affect fenestration?

Energy EfficiencyLegislation and Regulations

In June 2019, Britain became the world’s first major economy to commit to going net zero by 2050 – and now that extremely ambitious target has been enshrined in law,...

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Dekko signs up with Purplex for EIGHTH year in a row

Dekko signs up with Purplex for EIGHTH year in a row

PRPurplex News

Dekko Window Systems has signed up with leading full-service marketing agency Purplex for the eighth year running – after a record 2019. Since appointing Purplex in 2013, Dekko’s turnover has...

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Purplex delivers 550-page website for leading waterproofing company

Purplex delivers 550-page website for leading waterproofing company

Web Development

When Newton Waterproofing needed a new website, they knew exactly who to turn to – leading full-service marketing agency Purplex. The team at Purplex designed and built a mammoth 550-plus...

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94% year on year increase in Facebook leads for Purplex clients

94% year on year increase in Facebook leads for Purplex clients

Lead GenerationMarketing Strategy

Home improvement companies should not underestimate the importance of Facebook advertising in 2020. Here at Purplex we run Facebook advertising campaigns for home improvement companies across the UK and Ireland....

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What is Ecosia and the future of search engines?

What is Ecosia and the future of search engines?

Digital MarketingMarketing Strategy

Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...

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