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The Marketing Roof: protecting your business in uncertain economic times

The Marketing Roof: protecting your business in uncertain economic times

Marketing StrategyNews

Andrew Scott, founder and MD of Purplex Marketing, argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate Hands up – who would consider starting...

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Measuring Success in GEO: Key Metrics and KPIs

Measuring Success in GEO: Key Metrics and KPIs

Content MarketingDigital Marketing

In today's digital landscape, your customers are increasingly turning to AI to find solutions. Generative Engine Optimization (GEO) - the art of being visible in AI-powered search results - has...

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The Importance of Investing in Marketing Agency Services

The Importance of Investing in Marketing Agency Services

Marketing Strategy

As we approach 2025, the marketing landscape is evolving at a rapid pace. Strategies that worked just a few years ago are no longer effective, making it crucial for businesses...

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The Power of Specialist Marketing

The Power of Specialist Marketing

Marketing StrategyNews

In the competitive world of marketing, specialisation reigns supreme. This is especially true in niche industries like construction and fenestration. However, clients sometimes say they’ve decided to leave us because...

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Marketing your way out of low growth

Marketing your way out of low growth

Marketing Strategy

At the end of last year the UK economy tipped into recession, and while there is hope that we might already be through the worst, there is still deep uncertainty...

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A comprehensive review of AI and the role it plays within marketing

A comprehensive review of AI and the role it plays within marketing

consultancyMarketing Strategy

Less than 18 months ago, the term ‘AI’ was still largely confined to the pages of science fiction and the pixels of the big screen. We’d heard of it, of...

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Top three marketing insights for 2024 revealed

Top three marketing insights for 2024 revealed

Marketing Strategy

In this blog, we’re revealing what marketing tactics and strategies we believe should be considered this year by trade suppliers and installers to stay ahead of the game. With chief...

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Exploring the advantages of personal branding for UK construction companies

Exploring the advantages of personal branding for UK construction companies

ConstructionMarketing Strategy

As construction marketing consultants with years of experience advising companies on their marketing strategy and approach, we’d like to take a closer look at personal branding. We believe that a...

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Cutting through the noise with traditional marketing in a digital world

Cutting through the noise with traditional marketing in a digital world

Content MarketingDigital Marketing

Rewind the clock to more than 15 years ago and the first Apple smartphone was released and not long after, the way people interacted and connected with one another completely...

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Unlocking Success: Why Your Business Should Embrace E-Commerce

Unlocking Success: Why Your Business Should Embrace E-Commerce

branding and designDigital Marketing

In the ever-evolving landscape of modern business, adapting to the latest trends and technologies is essential for staying competitive and thriving. One such ground-breaking advancement that has reshaped the way...

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Why human expertise trumps AI

Why human expertise trumps AI

branding and designDigital Marketing

ChatGPT and other artificial intelligence (AI) systems have recently made waves, hitting the national news headlines and causing a stir amongst the British public. With reports stating that the UK...

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Guilty of riding the marketing wave? Here’s how you can avoid it and grow your business profitably.

Guilty of riding the marketing wave? Here’s how you can avoid it and grow your business profitably.

Digital Marketingdirect marketing

Sales are slow, so you pump money, time, and effort into your marketing strategy. Sales increase, and your focus is shifted elsewhere to meet the demand. They dip again, so...

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“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic - Caribbean Blinds

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan - Timberlook/AWS

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown - Fire Doors Complete

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter - Shelforce

“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”

Ken Rhodes -

“Dekko has grown from £6m to £20+ over the last 8 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex - Sales Director, Dekko Window Systems

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