As we approach 2025, the marketing landscape is evolving at a rapid pace. Strategies that worked just a few years ago are no longer effective, making it crucial for businesses...
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In the competitive world of marketing, specialisation reigns supreme. This is especially true in niche industries like construction and fenestration. However, clients sometimes say they’ve decided to leave us because...
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At the end of last year the UK economy tipped into recession, and while there is hope that we might already be through the worst, there is still deep uncertainty...
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Less than 18 months ago, the term ‘AI’ was still largely confined to the pages of science fiction and the pixels of the big screen. We’d heard of it, of...
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In this blog, we’re revealing what marketing tactics and strategies we believe should be considered this year by trade suppliers and installers to stay ahead of the game. With chief...
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As construction marketing consultants with years of experience advising companies on their marketing strategy and approach, we’d like to take a closer look at personal branding. We believe that a...
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Rewind the clock to more than 15 years ago and the first Apple smartphone was released and not long after, the way people interacted and connected with one another completely...
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In the ever-evolving landscape of modern business, adapting to the latest trends and technologies is essential for staying competitive and thriving. One such ground-breaking advancement that has reshaped the way...
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ChatGPT and other artificial intelligence (AI) systems have recently made waves, hitting the national news headlines and causing a stir amongst the British public. With reports stating that the UK...
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Sales are slow, so you pump money, time, and effort into your marketing strategy. Sales increase, and your focus is shifted elsewhere to meet the demand. They dip again, so...
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We had an extraordinary three days at the FIT Show, connecting with a raft of existing customers and meeting hundreds of new prospects keen to learn how Purplex’s strategic marketing...
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In today's digital age, it is essential to have a robust online presence for your brand. Digital public relations (PR) is a powerful tool that can help you achieve...
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“Dekko has grown from £6m to £20+ over the last 8 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex - Sales Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes - Head of Marketing, Edgetech
“Purplex have really shown their worth since we started working with them and they did a fantastic job on our website. They have helped us increase our brand exposure and delivered consistent results. When it comes to building products, Purplex know the industry and what works, and re-signing back up was an easy decision and one we believe will help us keep pushing forward”
Warren Muschialli - Managing Director, Newton Waterproofing
