Brighton SEO 2019 rundown
Digital MarketingPurplex NewsBrighton SEO started as a humble get together at a pub where a few mates could talk SEO a few years ago. Fast forward to today, and the bi-annual event...
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The March 2019 Broad Core Algorithm Update
Digital MarketingWhat is the March 2019 Broad Core Update? Google’s most recent update – the imaginatively named March 2019 Broad Core Update – has been widely billed as a biggy. Writing...
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Marketing Festival lands at the FIT SHOW
EventsThe Marketing Festival is the latest addition to The FIT Show exhibitor line-up. This exciting new initiative brings together everything business owners and marketing professionals need to know about marketing...
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No Brexit Breakdown here – How to increase online customer loyalty in an unstable economy
Digital MarketingRunning a business can be challenging at the best of times. Economic instability and political turbulence can amplify the challenges facing your business. With the Brexit debate raging on, it’s...
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Why you should be using video for your Digital Marketing
VideoAndrew Scott, Managing Director of business and marketing consultants Purplex, discusses why video is now an essential part of the marketing toolkit. They say a photo is worth a thousand...
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SEO Help; Why is local traffic not finding my site?
Digital MarketingHaving a well-designed and sophisticated website is impressive. But if it’s not ranking locally on search engines, then it’s just another website sitting amongst millions of others, meaning it’s not...
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Incorporating design into your marketing
Creative DesignMarketing StrategyOur CEO, Andrew Scott, discusses why design is a vital component of an effective marketing strategy – and why employing a professional design team makes perfect sense. Consumers are bombarded...
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Purplex makes two senior board appointments
Purplex NewsPurplex has appointed a new Finance Director and a corporate lawyer to its board. Ernst Young (EY) trained chartered accountant Ashley Cartman joins as Group Finance Director, while Charles Cook,...
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The importance of direct mail in a digital world
Purplex NewsOur CEO, Andrew Scott discusses why direct mail is an important part of any marketing strategy. In this increasingly digital age most marketers recognise the importance of connecting with customers...
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Why ‘trust’ is the most important part of your marketing mix
Marketing StrategyOur CEO, Andrew Scott discusses why it’s essential to create a trusted brand in today’s construction and window industry. 20 years ago, when TV, radio and print media were the...
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The importance of PR in your marketing strategy
PROur CEO, Andrew Scott discusses why PR is a vital component of an effective marketing strategy. The PR team has excellent relationships with key journalists in the fenestration and construction...
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Dolphin Launch new home improvement company with the help of Purplex
Purplex NewsLeading on from the success of their double glazing company, Dolphin Windows have once again turned to Purplex - this time to deliver a fully responsive website for their new...
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