Navigating business marketing challenges: strategies for construction and home improvement companies

Navigating business marketing challenges: strategies for construction and home improvement companies

consultancy

  The recent Budget announcements have created significant challenges for UK businesses, particularly in the construction and home improvement sectors. With increased National Insurance costs, higher minimum wage requirements, and...

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Brand Building Confirmed as King of Marketing for 2025

Brand Building Confirmed as King of Marketing for 2025

News

In a world saturated with digital ads, brand building has increasingly emerged as a cornerstone of successful marketing. Although digital marketing trends have evolved, brand building has maintained its relevance,...

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A bad Budget for business but we must make the best of it!

A bad Budget for business but we must make the best of it!

News

Andrew Scott, our Founder and MD predicts this week’s Budget will have a significant impact on businesses already struggling with rising costs. Although the first Labour government financial statement in...

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Purplex invests £450K in marketing technology

Purplex invests £450K in marketing technology

Digital Marketing

As the UK's leading specialist agency in the home improvement, building products and construction industries, we have made a significant £450,000 investment in the latest cutting-edge marketing technology. This substantial...

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The Importance of Investing in Marketing Agency Services

The Importance of Investing in Marketing Agency Services

Marketing Strategy

As we approach 2025, the marketing landscape is evolving at a rapid pace. Strategies that worked just a few years ago are no longer effective, making it crucial for businesses...

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Purplex receives nomination for major regional business award

Purplex receives nomination for major regional business award

News

We are proud to announce that we have been shortlisted in the ‘Investment’ category of the South West Business Awards 2024. The awards have been created to celebrate the very...

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Purplex clients celebrate nominations for prestigious awards

Purplex clients celebrate nominations for prestigious awards

News

We would like to send congratulations to several of our clients following nominations for a series of major awards. No less than six of our partnered firms have been nominated...

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30 Marketing Ideas for Home Improvement Companies

30 Marketing Ideas for Home Improvement Companies

News

In today's competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you're a small local contractor or a large national...

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The Power of Specialist Marketing

The Power of Specialist Marketing

Marketing StrategyNews

In the competitive world of marketing, specialisation reigns supreme. This is especially true in niche industries like construction and fenestration. However, clients sometimes say they’ve decided to leave us because...

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Summer conference and barbecue sees launch of exciting growth project

Summer conference and barbecue sees launch of exciting growth project

Events

A summer conference followed by a barbecue for staff and their families was held by our parent company, Ascot Group. Our team gathered together to hear Ascot Group owner and...

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New raft of promotions strengthens marketing agency’s industry position

New raft of promotions strengthens marketing agency’s industry position

News

We are proud to announce a wave of internal promotions aimed at strengthening our position and improving our clients' experience. Six members of staff, all of whom are based at...

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How Marketing Technology is Revolutionising the Way Business is Marketed

How Marketing Technology is Revolutionising the Way Business is Marketed

Digital MarketingNews

In today's fast-paced digital world, the fusion of marketing and technology has given birth to a powerful new concept: MarTech. This portmanteau of "Marketing Technology" represents a suite of digital...

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