Sherborne sees 135% increase in organic website users and achieves a 90% conversion rate

For several years Purplex has been supporting Sherborne with their digital marketing strategy, resulting in a large influx of visitors to their website and a huge increase in leads.

Services Employed

Web Design SEO Social Media Advertising

The Results

Our digital marketing strategy which included SEO, social media advertising and a full web redesign secured the following results for Sherborne:

+135%

increase in organic user growth since 2021

+66%

increase in website users since 2021

+90%

conversion rate

About Sherborne Windows

Launched in the early 1990s by Chris Long, Sherborne is a company centred around family values and has built a reputation for delivering excellent customer service.

As window and door specialists delivering across Hampshire, Surrey, Berkshire and South-West London, Sherborne can cater for every type of home improvement project from low maintenance uPVC windows to high-performance composite doors and bi-fold doors.

The Challenge

Over the last 30 years Sherborne has grown to become a trusted name in the home improvement industry and with ambitions to continuously evolve the team wanted to guarantee prospects could easily find them online.

Sherborne Windows interior shot of showroom
Sherborne Windows interior shot

Our Solution

Homeowners on the hunt for a home improvement company will, more often than not, go online to search for businesses that operate within their local area. Checking the website and reading online reviews is common practice nowadays to verify whether a company is legitimate and trustworthy. So, strengthening Sherborne’s online presence was essential to help them stand out from competitors.

After completing an audit of their existing website, we recommended a complete website redesign and build to make sure every user would easily find the information they needed to subsequently get in touch to learn more.

Following the launch of the brand new website we then implemented a digital marketing strategy including monthly strategic search engine optimisation activity to help increase Sherborne’s visibility on search engine platforms.

Over the years we’ve also created dedicated social media advertising campaigns for the team to further boost their online presence by attracting the relevant audience to their website.

As a result of this robust digital marketing strategy, Sherborne has seen some impressive growth in not only the number of visitors to its website but also in the number of leads they’ve secured month on month.

In the last two years alone the number of monthly visitors to the website has increased by an impressive 66% – growing from 2,487 to 4,134 users each month. This has led to an impressive boost in the team’s conversion rate which is now an incredible 90%.

Sherborne Windows logo
"As we proceed into our fourth decade of trade, I’m incredibly proud of everything that my fantastic team has achieved over the years. Working with Purplex has been a fantastic experience and since the launch of the new website and implementation of the digital marketing strategy we’ve seen a big increase in the number of prospects who have visited our site each month. We’ve even seen a huge boost in our conversion rate! In the next few years we will continue to focus on promoting the same values that we have endured for so long and with Purplex helping to build our online presence, there’s no doubt we’ll see more success moving forward."
Chris Long, Director and Founder at Sherborne Windows

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