Purplex helped longstanding PR client not only enter and win the King’s Award for Enterprise but also secured national TV, radio and press coverage, promoting this success far and wide.
To give this fantastic news the real royal seal of approval, we dedicated our time to organise not just press coverage but radio and TV interviews to help this incredible story reach new heights. We achieved the following results for this campaign:
78.9+
26+
5.9+
Shelforce is a window, door and fire door manufacturer which specialises in providing high-quality PVCu and aluminium products to local authority building projects in the West Midlands. Innovation through diversity is a key focus for this company which employs 30 people of which 75% have a disability.
As a company with tremendous ambition, Shelforce were incredibly keen to enter the prestigious King’s Award in the hope of receiving recognition for the hard work and dedication carried out by the entire team day after day.
We have been supporting Shelforce with its PR activity and award entries for more than five years, so we were more than happy to support them with their application for this once in a lifetime opportunity.
Our PR and marketing team completed the 7000+ word entry form, attended a King’s Award training day in the midlands and, when the fantastic news came through that the team had won, organised a press day on the morning of the official announcement.
As a result of a carefully planned and executed press strategy and successful media liaison, our PR team secured film crews from BBC Midlands Today and ITV Central who covered the story for primetime news slots later that evening.
Radio interviews on Greatest Hits Radio west midlands, BBC west midlands were also organised and planned in line with the official launch date.
To help spread the incredible news to an even bigger audience, our team also drafted a press release which was distributed among both the national and glazing press. As a result, it was featured on the BBC news website and received widespread national, local and industry specific coverage.
"The King’s Award for Enterprise is an amazing victory for Shelforce. Ten years ago the company was close to closure so it’s been a real win for the team. Purplex has been telling our story and raising our profile so much in the last five years, so it made sense to get their support with the award entry and publicising our success. The team at Purplex has truly become a part of the Shelforce family and I honestly don’t believe we would have considered entering this award if it wasn’t for them."
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
“Dekko has grown from £6m to £20+ over the last 8 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
