111% increase in leads with new user focused website and SEO activity for Emerald

Purplex has been working closely with Emerald Windows and Doors for many years on their digital marketing strategy, resulting in a consistent year-on-year increase in website enquiries and leads.

Services Employed

Strategic Marketing Consultancy Content SEO Web Design PPC

The Results

Thanks to a brand-new website centred around the customer experience and incorporating a strong organic SEO strategy, we have secured the following results for Emerald Windows and Doors:

+111%

lead generation increase over five years

+12%

average annual increase in lead generation YOY over five years

75+

average leads per month: 134% more than original monthly target

About Emerald Windows and Doors

Launched in 2004, Emerald Windows and Doors has years of experience installing quality home improvements across the South West of the UK and takes pride in offering a selection of exceptional products and delivering a friendly and professional service.

Over the years the company has grown into an incredibly popular installer operating in Swindon, Bristol, Reading, Oxford and Bath.

The Challenge

With the challenges thrown at the fenestration industry over the last few years, Emerald Windows and Doors wanted to guarantee they could generate a steady stream of leads no matter what was happening in the economy. Having a strong online presence is vital and so they needed to update their existing website to improve the overall performance and user experience.

Our Solution

To get started we needed an understanding of the structure and design of the existing website and so our in-house user experience (UX) specialist, conducted a full website review and audit. Following this, the web team had both the knowledge and insight to create a list of strategic recommendations designed to give the new website the edge it needed.

As a result, we implemented an entire web redesign which was centred around user experience. This ensured that all visitors to the website could easily find what they were looking for in order to increase the number of monthly enquiries.

To complement the launch of the new website and to drive even more visitors to the website, we also designed an organic search engine optimisation strategy. By utilising the power of carefully planned content pieces, which embedded essential key words, we were able to successfully increase Emerald Windows and Doors visibility on search engine platforms.

Since we started working with the team at Emerald Windows and Doors, we have seen incredible results with their monthly enquiries which have increased year on year. We’ve even exceeded the new lead target initially set from securing twice as many enquiries as originally requested.

Emerald Windows and Doors logo
"Purplex did an incredible job on our new website and since they’ve been in charge of our digital marketing strategy, we’ve consistently secured new leads every month.Despite the ups and downs of the industry, we’ve seen an increase in the number of monthly website enquiries we receive year on year which is incredible. We look forward to continue working with the team to build on our online presence and visibility through organic SEO and other digital marketing tactics."
Shauna Brett, Marketing Manager

Get Amazing Results Like This

Our expert team are waiting to help you with your business growth.

Contact Us With Your Goals

Related Case Studies

Discover how we generate 550 leads per month for Affordable Window Group

Discover how we generate 550 leads per month for Affordable Window Group

Read more

64% Growth in Search Traffic for Fire Doors Complete After New Website & SEO Package

Making Fire Doors Complete the 'go-to authority' in their sector

Read more

350% Boost in Traffic from Influencer Marketing Campaign at Caribbean Blinds

350% Boost in Traffic from Influencer Marketing Campaign at Caribbean Blinds

Read more

View All Case Studies

What Our Customers Say

“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic

Caribbean Blinds

Video testimonial

What Our Customers Say

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan

Timberlook/AWS

Video testimonial

What Our Customers Say

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown

Fire Doors Complete

Video testimonial

What Our Customers Say

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter

Shelforce

Video testimonial

What Our Customers Say

“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”

Ken Rhodes

What Our Customers Say

“Dekko has grown from £6m to £20+ over the last 8 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex

Sales Director, Dekko Window Systems

Get in touch

How do we work?

We are as flexible as you need us to be. We can work on a one-off project, such as a new website or product launch, or become an extension of your business, partnering with your team to deliver long-term growth. Either way, you’ll have access to a highly experienced team and the worlds most advanced marketing technologies.

Get in touch and start your journey today!

Find us on:

How can Purplex help you?






    By submitting your details you confirm that you agree to the storing and processing of your personal data by Purplex Marketing as described in the privacy statement.

    Brands We're Trusted By