DW Windows Increase Verified Website Leads By 41% in One Year

DW windows came to Purplex to help raise their digital profile and increase their digital marketing ROI.

Services Employed

Pay Per Click Advertising Solutions Search Engine Optimisation Solutions Web Design & E-Commerce Content Marketing Social Media Marketing Design & Branding

The Results

The family run business deals with homeowners and commercial clients and now has three showrooms, operates nine fitting teams and last year reached the 50 staff milestone.
61% Increase in Facebook leads in January 2020

⁺132^%

Increase in organic traffic to website between 2017 and 2019

⁺41^%

Increase in verified completed contact forms through website in 2019 compared to 2018

^-37^%

reduction in Facebook cost per lead year on year in January 2020

About DW Windows

Established in 2006, DW Windows has been providing high quality glazing and home improvements across the West Midlands for the last 14 years. The company offers a wide selection of windows and doors in various styles, as well as glazed extensions doors, including conservatories, orangeries, tiled conservatory roofs, porches and garage doors.

The Challenge

DW needed to step up their digital marketing efforts in an increasingly competitive environment in the West Midlands. They specifically wanted to make their ad spend more efficient and build their organic presence.

Our Solution

Using local SEO techniques we quickly captured the local search terms for DW’s most profitable products. A website rebuild meant DW were in the best position to convert this new traffic. Paid ad spend was reduced thanks to our PPC team who optimised DW’s paid ad campaign to make their ad spend as efficient as possible.

"Since appointing Purplex our online presence has rocketed and it’s all down to the digital marketing strategy that Purplex have implemented over the last couple of years. Their industry knowledge comes through in everything they do."
Dave Walters - Managing Director

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