When one of the UK's largest window fabricators wanted to increase market share for their premium heritage window range, they turned to Purplex to deliver a comprehensive marketing strategy.
550+
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Affordable Window Group is one of the UK’s leading manufacturers of PVCu and aluminium windows and doors, with a £50m turnover and a network of trade counters across the country.
Timberlook is their premium flush sash window brand, designed to replicate traditional timber windows while offering modern performance benefits. It’s aimed at the lucrative heritage market, where homeowners want authentic period aesthetics combined with contemporary energy efficiency.
In a nutshell, AWG wanted to sell more Timberlook windows. While successful across their entire product range, they identified significant growth potential in the heritage market and needed a marketing strategy to capitalise on this opportunity.
This meant achieving two key objectives: attract more trade customers (window installers) while simultaneously generating consumer leads they could pass to their existing installer network. This required a sophisticated dual-approach marketing strategy.
We developed and implemented a comprehensive marketing campaign targeting both trade and consumer audiences.
To engage homeowners, we:
To reach trade customers, we:
The strategy delivered exceptional results across all channels, generating over 550 qualified leads every month – 200+ through the website and 350+ via social media. Our SEO campaign increased organic search traffic by 350%, ensuring a consistent flow of quality enquiries that are distributed to Timberlook’s installer network.
"Purplex has transformed our marketing. Not only is their communication fantastic, but the results speak for themselves - we're generating more leads than ever before and our installers are delighted with the quality of enquiries we are passing to them."
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